About Lulu

““A transformative art experience doesn’t just show us beauty — it shows us ourselves, and the path toward who we’re becoming.”

Lulu McPharlin

I am an interdisciplinary “Therapy Artist” who creates therapeutic, multi-sensory experiences designed to awaken awe, deepen self-understanding, and restore the body’s natural rhythms of calm and play.

I draw from psychology, somatic wisdom, trauma-informed care, and neuroaesthetic design to craft artistic experiences and environments that feel emotionally supportive, imaginative, and transformative.

Before founding Emerge EXP, I spent over a decade in mental health counseling, behavioral science education, and integrative wellness. I’ve supported people through anxiety, identity transitions, trauma recovery, creative awakening, and the search for meaning. That experience taught me that:

Healing begins where safety meets imagination — where the body feels grounded enough to dream again.

Today, I weave my mental health background into experiential art — designing environments and experiences that speak the language of the nervous system through rhythm, sensory layering, symbolism, and story.

My creations blend:

  • Neuroaesthetics — the science of how beauty heals
  • Somatic psychology — tuning into the body’s quiet intelligence
  • Immersive art & ritual — where magic meets meaning
  • AI reflection — technology as a mirror for consciousness
  • Nature & awe — the oldest medicines we know

In addition to producing and licensing my artwork and experiences, I am traveling to collaborate with spas, retreats, resorts, wellness spaces, vineyards, distilleries, and creative brands worldwide to carefully craft sensory sanctuaries and experiences where people reconnect with themselves and the world around them.

Are you interested in hosting something unforgettable for your guests or collaborating on a project?

Reach out to me through LinkedIn!

Visions

Here are a few experiences I am dreaming up for the near future!